Business Roundtable

Presentation by Yellowdog Productions
Omni-Channel Marketing Strategy
Running a business today means your customers interact with you in lots of different ways; online, in-store, through social media, email, ads, and more. An omni-channel marketing strategy is about making sure those touchpoints fit together smoothly, so you don’t lose customers along the way.

In this session, you’ll learn how to:
Spot where customers tend to drop off in the buying process—and what to do to keep them moving toward a purchase
Make sure your messaging, team, and tools are all pulling in the same direction
Understand how much it costs to win a customer versus how much that customer is worth over time—so you can invest smarter
Deliver the right message at the right time, whether someone is just discovering you or ready to buy